Build Your Private Practice Website: A Quick Guide for Busy Therapists
Build your private practice website fast and stress-free
A simple guide to getting online quickly
Your website is often the first point of contact for potential clients. It plays a crucial role in building trust and guiding them toward booking a session. With user-friendly platforms like Squarespace, Wix, and WordPress, you can create a clear, client-focused website in just a few hours (often less) using pre-built templates. The key to success? Planning your content before you start building.
I’ve worked on multiple website redesign projects, always focusing on the customer journey. This ensures that visitors move from first impression to taking action with minimal friction or confusion. The same principle applies to therapy websites: your site should help potential clients feel seen, understood, and confident about reaching out.
You can use this free website planner worksheet to follow along and help you plan out your website:
Step 1: Homepage – Your First Impression
Imagine a potential client lands on your website. What should they immediately understand? Your homepage should be simple, welcoming, and clearly communicate:
Who you help (e.g., “I support adults struggling with anxiety and burnout.”)
How you help them (e.g., “Through compassionate, evidence-based therapy, I help clients regain balance.”)
What they should do next (e.g., “Schedule a free consultation.”)
Example:
"Feeling overwhelmed by anxiety? I help professionals find balance and regain confidence in their daily lives. Let’s take the first step together—book a free consultation today."
Step 2: About Page – Your Story & Approach
This is one of the most visited pages on a therapist’s website. Your About page should help clients connect with you.
Why you became a therapist
Your unique approach (without clinical jargon)
A warm, welcoming statement to build trust
Example:
"I became a therapist because I believe no one should have to navigate life’s challenges alone. My approach is warm, collaborative, and tailored to each person’s needs. I create a safe space where you feel heard and supported while working toward real, meaningful change."
Step 3: Services Page – What You Offer
Clearly outline your services so potential clients can easily understand how you can help. Your Services page should be clear and easy to skim through.
Types of therapy you offer (individual, couples, trauma, etc.)
Who you work with (adults, teens, LGBTQ+, etc.)
How sessions work (in-person, virtual, hybrid)
What the process looks like (e.g., free consultation, session structure, frequency)
Example:
"I offer individual therapy for adults experiencing anxiety, stress, and life transitions. Sessions are available in-person and online, and I provide a free 15-minute consultation to see if we’re a good fit."
Step 4: Contact Page – Making It Easy to Reach You
Remove barriers by making it simple for potential clients to take the next step. Your Contact page should be straightforward, making it easy for visitors to get in touch.
Your preferred contact method (phone, email, form, or online booking)
Response time (e.g., “I typically respond within 24 hours.”)
Office location and hours (if applicable)
Online scheduling link (if available)
Example:
"Ready to take the first step? Contact me using the form below, or book a free consultation to see if we’re a good fit. I typically respond within 24 hours."
Step 5: FAQs Page – Answering Common Concerns
Reduce hesitation by addressing key client concerns upfront. An FAQs page helps potential clients feel more confident before reaching out.
Do you take insurance?
How long are sessions?
Do you offer virtual therapy?
What’s your availability?
Example:
"I offer both in-person and virtual therapy sessions. Each session lasts 50 minutes, and I do not currently accept insurance but provide superbills for out-of-network reimbursement."
Step 6: Blog – Sharing Knowledge & Building Trust
A blog can help with SEO and client education. If you enjoy writing, a blog can: improve your website’s ranking on Google, position you as an expert, and help clients feel more informed before they reach out.
What common questions do clients ask?
What strategies or insights could you share?
Step 7: Bringing It All Together—Fast & Simple Website Setup
Once you have your content mapped out, building your website is the easy part!
Best Website Builders for Therapists
Squarespace – Best for beginners, simple drag-and-drop setup
Wix – Flexible and user-friendly
WordPress – Great for long-term growth, but requires more customization
How to get your site live in just a few hours:
Pick a template – Most platforms have therapy-specific designs ready to use
Plug in your content – Use the planner to quickly add your text
Customize your branding – Choose fonts, colors, and a simple logo
Publish & refine later – You don’t need perfection, just get started!