Design and Branding
Hand-picked resources to help therapists streamline their design and branding efforts, saving time and effort. On this page, you'll find various tools I've personally used or that come highly recommended by other therapists.
Canva
Canva is an amazingly simple, drag-and-drop design tool that makes creating beautiful visuals a breeze. For busy therapists, it’s like having a graphic designer in your back pocket!
Time-saving templates: There are tons of pre-designed templates for just about everything - social media posts, flyers, business cards, you name it. You can easily customize these templates to match your practice’s look, so you’re not starting from scratch. It's a huge time-saver, letting you focus more on your clients and less on creating marketing materials.
User-friendly interface: Even if you’re not tech-savvy, Canva’s drag-and-drop functionality is simple and friendly.
Brand consistency: You can upload your logos, set your brand colors and choose consistent fonts, ensuring that every piece of content, from email headers to social media posts, reflect your brand’s identity.
Affordable and scalable: Canva offers a free version that’s packed with plenty of features to get started. If you need more advanced tools, Canva Pro is available at a low monthly cost, giving you access to premium templates, more storage, and extra features. It’s great whether you’re a solo therapist or growing your practice.
Mobile app: Got a few minutes between sessions? Canva’s mobile app lets you design from anywhere. You can quickly create or edit posts, flyers, or brochures right from your phone.
Adobe Color
Adobe Color is a free, powerful, and user-friendly tool that can help therapists create a cohesive and calming brand identity. By using color strategically, therapists can evoke the right emotions, such as trust, comfort, and warmth, which are essential in building strong connections with clients.
Customizable color palettes: Easily create and experiment with color schemes that reflect your brand’s personality and values.
Ease-of-use: Whether you're designing a logo or selecting colors for your website, Adobe Color makes it simple to choose harmonious combinations.
Inspiration and themes: Access pre-made color themes or generate palettes from images, making it easier to align your brand with nature-inspired or calming colors.